Answer Details

Mark, here are **three highly regarded U.S. digital-marketing agencies** specialising in content creation + distribution, which could be strong candidates for your e-commerce business. I’ve summarised what they do well, plus key questions you should ask each during your vetting process. If you like, I can pull together a longer list (10-15) with specialisations, pricing tiers, and agency fit-scores for you. --- ### 1. Omniscient Digital (Austin, TX)       **Why they stand out:** * They brand themselves as an “organic growth agency” that helps B2B software companies use SEO + content to drive meaningful growth. ([Omniscient Digital][1]) * They emphasise content *that converts*, not just traffic: “Your content should drive business growth, not just traffic.” ([DesignRush][2]) * Offerings include content production, SEO, link building / digital PR, and content optimisation. ([Omniscient Digital][1]) * Very relevant given you have a SaaS business with global funnel ambitions. **Considerations / Fit for your business:** * Their positioning is more B2B-SaaS (which is good) but check whether they have strong experience with e-commerce / multi-product funnel content and content distribution for direct-to-consumer (if your e-commerce aspects lean that way). * Confirm their scale: will they handle a large volume of content + multi-market/distribution (you have global/localisation needs). **Questions to ask them:** * What content-distribution channels (paid, owned, earned) do they activate and measure? * How do they localise content for different markets / languages? * What are typical KPIs (MQLs, pipeline, revenue) they’ve achieved for e-commerce clients? * What is their pricing model (monthly retainer? output-based? performance?). --- ### 2. Brafton Inc. (Boston + U.S.)       **Why they stand out:** * Full-service content-marketing agency: blogs, eBooks, white papers, infographics, video, email, web design. ([Brafton][3]) * They emphasise a combination of strategy, creative, SEO + content production. ([Brafton][4]) * Long track record: “at the forefront of content marketing since 2008.” ([Agency Spotter][5]) **Considerations / Fit for your business:** * They have the full stack for content creation – which is beneficial given your global marketing + need for strong brand awareness and demand gen. * But check whether their distribution capabilities (paid amplification, social, influencer, localisation) are as mature as their content creation. **Questions to ask them:** * How do they ensure content created is effectively distributed (not just produced) and leads into the funnel upstream of sales? * What localisation processes they have for multi-market / multi-language content. * What e-commerce client experience they have (versus purely service/SaaS). --- ### 3. Power Digital (San Diego / New York / U.S.)       **Why they stand out:** * Growth marketing agency integrating content strategy + creative + data + technology. ([Power Digital Marketing][6]) * Their content marketing offering explicitly includes persona development, content integrated across PR, SEO, social, paid search, and conversion-rate optimisation. ([Power Digital Marketing][7]) * Given your ambition (multi-market, global brand + demand generation) this kind of integrated full-funnel approach may align well. **Considerations / Fit for your business:** * They’re a larger-scale growth agency; budget/hiring expectations may be higher. * Need to check how much of their work is tailored e-commerce/industry-agnostic versus your SaaS + SME-targeted context. **Questions to ask them:** * How do they approach content creation + paid amplification + measurement for e-commerce or SaaS businesses? * What technology stack do they use for performance tracking and integration with your CRM/funnel (important given your marketing ops maturity). * How will they work with your internal global marketing organisation (central + field) to ensure localisation and consistency? --- ## Next Steps & Recommendation Given your business context (B2B SaaS, ~€110 M ARR, global footprint, multiple channel focuses), here’s my recommendation: * Shortlist **2-3 agencies** from above and schedule exploratory calls. * Provide them with a brief: your goals (brand awareness, demand gen, new business growth), global localisation requirement (14 offices, multiple languages/markets), approximate budget range, internal team structure. * Ask for case studies / references specifically in the e-commerce or SaaS + global localisation + multi-channel content distribution domain. * Request a draft scope: what content types, what distribution channels, what KPIs, what integration with your marketing ops + CRM. * Ensure cost transparency: retainer vs performance-based, scale of output, localisation cost. * Ensure clear ownership of content, intellectual property, and the hand-off/usage rights across markets. --- If you like, I can **compile a longer list of ~10 agencies** filtered for: U.S.-based, expertise in content creation + distribution, e-commerce or SaaS focus, global/localisation strength. I can also colour-code likely fit for your budget/size. Would you like that? [1]: https://beomniscient.com/?utm_source=chatgpt.com "Omniscient Digital" [2]: https://www.designrush.com/agency/profile/omniscient-digital?utm_source=chatgpt.com "Omniscient Digital Reviews and Clients" [3]: https://www.brafton.com/services/content-marketing-services/?utm_source=chatgpt.com "Best Content Marketing Services to Grow Your Business" [4]: https://www.brafton.com/about/?utm_source=chatgpt.com "About Brafton" [5]: https://www.agencyspotter.com/brafton-inc?utm_source=chatgpt.com "Brafton - Content Marketing" [6]: https://powerdigitalmarketing.com/?utm_source=chatgpt.com "Digital Marketing Agency Driving Online Growth | Power Digital" [7]: https://powerdigitalmarketing.com/services/content-marketing/?utm_source=chatgpt.com "Content Marketing Services"