Answer Details

Great brief. Here’s a tight, U.S.–focused short-list that’s strong on content creation and distribution for e-commerce. I grouped them by what they’re best at so you can match by need and budget. SEO-led content creation for e-commerce growth Siege Media — deep SEO and editorial ops with e-commerce playbooks and public case studies. Good when you want compounding organic traffic and links. Siege Media +1 Omniscient Digital — product-led content and thought leadership with measurable lifts like Order.co’s traffic and conversion growth. Strong in B2B2C and complex catalogs. Omniscient Digital +1 Grow & Convert — smaller, senior team focused on content that converts. Best when you want pipeline tied to content, not just pageviews. Grow and Convert Content + distribution specialists Foundation — standout for systematic distribution across communities, social, and owned lists. Useful if you already publish but need reach and referrals to spike. Foundation Marketing +1 Brand storytelling and multi-channel content Column Five — campaign-level storytelling, design, and paid support. Helpful for brand refreshes, launches, and content that travels across channels. Column Five +1 Marketplace and retail-media heavy e-commerce Tinuiti — integrated creative, content, and retail media with deep Amazon expertise. Great if your growth hinges on marketplaces plus DTC. Tinuiti +2 Buy with Prime +2 Full-service performance shops with strong content teams Wpromote — content + paid engine for DTC brands. See REEF and Brown Jordan for ecommerce outcomes. Good if you need content tied tightly to paid search and social. Wpromote +1 Power Digital — integrated content, SEO, lifecycle, and creative with robust ops. Useful for brands that want one partner across content, CRO, and paid. Power Digital Marketing +2 Power Digital Marketing +2 NP Digital — enterprise-grade content and SEO with cross-channel execution and current POVs on AI-era content. Good for ambitious growth targets. NPD Global +2 GlobeNewswire +2 How to pick fast Goal first — is the priority organic growth, marketplace share, or creative that fuels paid? Shortlist the two above that map cleanly. Ask for three recent e-commerce case studies with KPI impact and distribution plans, not just deliverables. Check channel muscles — SEO briefs, digital PR, retail media, email/SMS, influencer seeding, and where they repurpose. Pricing fit — confirm whether they price per asset, per sprint, or retainer tied to scopes like strategy, production, and distribution. Pilot smart — 8–12 week pilot with two content types and a defined distribution slate beats an open-ended retainer. If you share your monthly budget range, target channels, and top three KPIs, I’ll narrow this to a final 3 and draft a one-email RFP you can send today.