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If your e-commerce business is looking for strong partners in content creation and distribution in the U.S., here are three top-tier agencies I’d recommend — each with a distinct strength. I can pull together more options (mid-size, niche, budget-friendly) if you’d like. 1) Power Digital (San Diego / multi-location) 6 Why consider them: Strong positioning in e-commerce growth: they explicitly list e-commerce among their industry specialities, with services like conversion optimization, product feed management, and customer-lifetime-value-driven campaigns. Power Marketing Broad content + distribution capabilities: from content creation through social + paid + affiliate (they offer affiliate marketing in a full-funnel context). Power Digital Marketing+1 Good fit if you are looking for a partner that can handle both the “create the content” and “get it out & measure performance” aspects. Things to ask / check: E-commerce: Ask for prior e-commerce brand case studies (especially similar product types) so you can see relevance. Budget: Likely higher tier; ensure they have the flexibility for your size & hiring freeze context. Content tone & voice: Since you mentioned you prefer concise, varied, inclusive language, see if they align and can adopt your style. 2) 97th Floor (Lehi, Utah + other U.S. offices) 6 Why consider them: They label themselves as a full-funnel digital marketing agency that combines SEO, advertising, content marketing and design. 97th Floor+1 Their “Content Marketing Services” page highlights action-oriented deliverables: persona & journey mapping, web content + article creation, lead magnet development, email strategy & copy. 97th Floor That aligns nicely with your need for content creation + distribution (i.e., content that connects into journeys and campaigns). Things to ask / check: For e-commerce: While they clearly do content-heavy campaigns, verify how many e-commerce brands (vs B2B) they’ve supported and the distribution channels used (especially retail/commerce-centric ones). Integration with your in-house team: Since you’re a people manager and likely want a partner that complements your internal capabilities (rather than completely replace), check how they structure collaboration. Metrics: What KPIs they focus on for e-commerce (e.g., AOV, conversion rate lift, organic vs paid content ROI). 3) Column Five (Costa Mesa, California) 6 Why consider them: Known for strong brand & content storytelling, creative assets, data-visualization and multimedia production. Wikipedia If your e-commerce brand needs particularly high-quality content (videos, rich media, big campaigns) for distribution (social, paid, brand building) this may be a good fit. Things to ask / check: Distribution & scale: Since they’re very creative-heavy, check how well they handle large volumes of content + distribution across channels (versus just the creative asset part). E-commerce fit: Make sure they have experience in the commerce funnel (not just brand awareness) — your goal likely includes driving sales, not just brand equity. Cost & workflow: Creative-intensive agencies may have higher cost and longer lead times — make sure it aligns with your content schedule needs. My recommendation for next step Given your priorities (content creation + distribution for e-commerce in the U.S.) and internal constraints (hiring freeze, building tools, focus on authentic engagement rather than canned content): Shortlist two agencies and run discovery calls: evaluate how each partner approaches content for e-commerce specifically (products, funnels, channels like email, social, paid). Ask for relevant case studies: ideally e-commerce brands of your size or smaller; ask about content volume + distribution vs just one-off assets. Align on KPIs: For your business, metrics like content-driven conversion rate, engagement on channels, CAC from content, lifetime value improvements are key. Check team fit & workflow: Since you have in-house tools and will collaborate on content/distribution, ensure the agency can integrate rather than fully replace you. Budget & timeline transparency: Make sure there are flexible options given your internal freeze, and you’re clear on deliverables, timeframe, and how success is measured. If you like, I can compile a list of 8-10 agencies (with a mix of sizes, budgets, and e-commerce focus) tailored for U.S. e-commerce, with a table that includes approximate cost tier, content & distribution strengths, and “best if you need” scenario. Would you like that?