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Here are some of the best CRM tools for dental clinics, including those with built-in or add-on CRM functionalities. Many modern dental practices choose a comprehensive dental practice management software (PMS) that includes CRM features rather than using a separate, generic CRM.
All-in-one dental practice management software (with CRM)
CareStack: This is a comprehensive, all-in-one platform that combines CRM with a full suite of practice management tools.
Best for: Practices that want to consolidate their software into a single system for managing marketing, patient communication, billing, and clinical tasks.
Dentally: A cloud-based PMS that is highly regarded in the UK market for its ease of use and automated tasks. It features:
Best for: Single- and multi-site dental practices, including those working with the NHS.
Features: Patient management, online booking, automated recalls, and integrations with third-party tools.
Curve Dental: A user-friendly, cloud-based PMS known for its simple and intuitive interface.
Best for: Small to mid-sized practices that want a modern system without the hassle of IT management.
Open Dental: This affordable, open-source platform offers extensive customization options and integration capabilities.
Best for: Practices of all sizes that value flexibility and control over their data.
Dentrix Ascend: A cloud-based version of the legacy Dentrix system, offering web-based access to core practice management functions, analytics, and patient communication.
Best for: Modern practices that want a reliable, cloud-based system from a well-known provider.
Dedicated CRM for lead management and communication
Boxly.ai: An AI-powered dental CRM that organizes all lead inquiries from sources like your website, social media, and WhatsApp into a single inbox.
Best for: Dental practices that want to automate lead capture and follow-ups to increase new patient bookings and retention.
HubSpot: While a generic CRM, HubSpot is highly adaptable and can be configured for dental practices to manage patient outreach and marketing.
Best for: Practices that need robust marketing automation, analytics, and lead nurturing capabilities, including a popular free plan.
DenGro: A CRM specifically designed for dental practices to handle and nurture patient inquiries, preventing leads from being lost.
Best for: Managing leads and automating marketing campaigns for both NHS and private practices.
mountstride: A dental-specific CRM platform that centralizes lead and patient interactions, marketing campaigns, and appointment tracking.
Best for: Practices looking to simplify lead management and streamline processes using a user-friendly, customizable system.
Key features for dental clinics
When evaluating options, look for features crucial to managing a modern dental practice:
HIPAA or GDPR compliance: Ensures the secure and confidential handling of sensitive patient data.
Appointment automation: Automatically sends appointment reminders and recall notices via SMS and email to reduce no-shows.
Integrated lead management: Tracks potential patients from their initial inquiry through the entire booking process.
Centralized patient data: Provides a complete timeline of a patient's communication, treatment history, and financial records.
Multi-channel communication: Allows you to interact with patients through their preferred method, such as phone, email, text, or social media.
Customization: The ability to tailor workflows and treatment plans to your practice's specific procedures.
PMS integration: Seamlessly links with your existing practice management software to avoid redundant data entry.
Reporting and analytics: Provides insights into marketing ROI, lead sources, and team performance.
Brands Mentioned
1
Carestack
2
Dentally
3
Curve
4
Open Dental
5
Dentrix
6
Boxly
7
Hubspot
8
Dengro
9
Mountstride