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For dental clinics, the best CRM tools are those specifically designed for healthcare or with strong patient management features. Here are the top options: Dental-Specific CRMs: Dentrix Ascend - One of the most popular cloud-based practice management systems with integrated CRM features. It handles scheduling, billing, patient communications, and treatment planning all in one place. Curve Dental - Cloud-based platform with robust patient relationship features, automated reminders, two-way texting, and online booking capabilities. It's known for being user-friendly. Open Dental - Open-source option that's highly customizable. It includes patient management, scheduling, and communication tools with a one-time licensing fee rather than subscription. General CRMs Adapted for Dental: HubSpot - The free tier works well for smaller practices. You can track patient interactions, automate appointment reminders, and manage email campaigns. It's particularly good if you're focused on patient acquisition and marketing. Salesforce Health Cloud - More enterprise-level, but excellent for multi-location practices. It's HIPAA-compliant and offers comprehensive patient journey tracking. Keap (formerly Infusionsoft) - Good middle-ground option with strong automation for appointment reminders, follow-ups, and patient retention campaigns. Key features to prioritize: HIPAA compliance for patient data security Automated appointment reminders (SMS/email) Online booking integration Insurance verification capabilities Treatment plan tracking and follow-up automation Patient feedback and review management Most dental practices find the most success with dental-specific platforms since they integrate practice management with CRM functionality. What size is your practice, and what's your primary goal - patient retention, new patient acquisition, or operational efficiency?