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Here are some of the best CRM (Customer Relationship Management) tools that dental clinics can use — followed by what you should look out for when choosing one. I can pull up a more comprehensive list (with pricing for Canada, integrations, etc.) if you like.
✅ Top CRM tools for dental clinics
Here are 5 good options with their strengths:
1. HubSpot CRM
Why it stands out:
Mentioned as a top choice for dental practices: HIPAA-compliant data storage, automation of reminders and workflows.
ChartLocal
+2
BusinessPostCorner.com
+2
Free tier available, which is good if you’re small and want to start light.
Stiliem.com
+1
Strong marketing/communications tools, which helps with patient engagement and follow-up.
Best for: Clinics looking for a full-featured CRM that can scale, especially if you want to improve patient marketing, recalls, and follow-ups.
2. GoHighLevel (and/or custom dental-CRM versions based on it)
Why it stands out:
It’s been applied specifically for dental practice use-cases (appointment scheduling, automated reminder flows, treatment pipelines) in articles.
The Loaded Lab
+1
One service (“CRMforDental”) is built on GoHighLevel with templates specific to dental clinics: unified inbox (calls/texts/emails), automated sequences for recalls & treatment plans.
crmfordental.com
Best for: Clinics that want a dental-specific workflow, especially if you want a CRM tailored for the dental business (not just generic).
3. InvestGlass CRM
Why it stands out:
A CRM designed to support dental practices: digital onboarding of patients, calendar + portal for patients, automation of workflows.
InvestGlass
Good if you place emphasis on onboarding new patients, gathering forms online, etc.
Best for: Clinics who want more customization, possibly more high-end, especially if you have multiple locations or want more detailed workflows.
4. Pipedrive
Why it stands out:
Not dental-only, but gets good marks for smaller practices: visual pipeline management, easy integration with forms and messaging apps.
Stiliem.com
+1
More affordable starting point.
Best for: Smaller dental clinics, or those just getting a CRM for the first time, who want something simple and cost-effective.
5. EspoCRM
Why it stands out:
Open-source / budget-friendly option. For dental businesses that need customization and want to keep costs down.
Stiliem.com
+1
Best for: Tech-savvy clinics or those with an in-house IT person who can set up and customise things.
🔍 What to look for when choosing a CRM for a dental clinic
To pick the right CRM for a dental practice, here are features and criteria you should check:
Patient scheduling & reminders: Ability to send automated reminders (SMS/email) for appointments, hygiene visits, recall cycles, etc.
Patient journey/lead-to-treatment pipeline: Tracks new inquiries → consult → treatment plan → follow-up. Many dental practices lose revenue here.
Integration with practice management / EHR / PMS: The CRM should connect (or at least work smoothly) with your dental practice management software (so you don’t duplicate data).
Patient communication tools: Unified inbox (calls, texts, emails), portals for patients, consent forms, etc.
Compliance & data security: If you’re in Canada (or US) you’ll need to meet privacy regulations (HIPAA in US, PIPEDA in Canada) especially around health-data.
Analytics & reporting: You want to know your no-show rate, recall rate, treatment acceptance rate, marketing channel ROI, etc.
Affordability & scalability: Good to start small but be able to scale (add locations, more automation) as your clinic grows.
Ease of use & onboarding: The staff should be able to adopt it without too steep a learning curve; change management is a big deal in practices.
Dental-specific workflows: Look for CRM templates or systems built specifically (or adapted) to dental clinics rather than generic which might require heavy customization.
If you like, I can compare pricing, Canada-specific compliance (for BC/Vancouver), and integration with local dental software among the top 3 or 4. Would you like me to do that?
Brands Mentioned
1
Hubspot
2
Go High Level
3
Investglass
4
Pipedrive
5
Espocrm