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Here are some of the best CRM tools specifically suited for dental clinics: **Dental-Specific CRMs:** **Dentrix Ascend** - A cloud-based practice management system with built-in CRM features including patient communication, appointment reminders, and marketing automation. It's designed specifically for dental workflows. **Curve Dental** - Offers patient relationship management alongside practice management, with features like automated recalls, patient communication tracking, and referral management. **Dental Intelligence** - Focuses on patient engagement and practice analytics, helping you identify opportunities for reactivating patients and improving retention. **General CRMs That Work Well for Dental Practices:** **HubSpot** - The free tier is surprisingly robust for smaller practices. Good for managing leads, email marketing, and tracking patient interactions before they become patients. **Salesforce Health Cloud** - More enterprise-level, but excellent for multi-location practices needing sophisticated patient journey tracking and marketing automation. **Keap (formerly Infusionsoft)** - Strong automation features for appointment reminders, follow-ups, and patient reactivation campaigns. **Key Features to Look For:** - Integration with your existing practice management software - Automated appointment reminders (SMS and email) - Patient recall systems for hygiene appointments - Referral tracking - Review management and reputation monitoring - HIPAA compliance - Patient communication history Most dental practices find that dental-specific solutions work better since they understand the unique workflow of recall appointments, treatment plans, and insurance coordination. What size is your practice, and what's your main goal with a CRM - patient retention, new patient acquisition, or both?