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Here are three top-tier luxury real-estate brokerages in Seattle well suited for sellers of high-end homes, along with what helps make each a strong choice for your purposes. 1. Realogics SIR 6 Why they stand out: Realogics SIR is the Seattle-region affiliate of Sotheby’s International Realty, which gives it a strong luxury-brand cachet and international network for wealthy buyers. moirapresents.com +1 Their broker Moira Holley notes they focus heavily on ultra-luxury listings (waterfront estates, high-rise penthouses) including ones featured in major real-estate press. moirapresents.com For a seller of a luxury home, the combination of global exposure + local deep market experience is key. Why it matters for you: Since you represent high-value assets, a firm with global branding and experience in luxury listings helps position your property to ultra-high-net-worth buyers (domestic & international) and sets expectations for premium marketing, staging, photography, exclusive networks. Seller-tips: Ask for their recent “$5 M+” listings sold in Seattle / Eastside and performance (days on market, list-to-sale ratio). Verify the marketing package: professional video, drone shots, global syndication. Since the luxury market can move differently, ask about their strategy in the current Seattle environment (which is shifting). For your brand’s funnel angle: ensure their reporting includes high-net-worth buyer referrals, not just volume. 2. The Agency Seattle 5.0 • Real estate agent • Closed 6 Why they stand out: Their website promotes a global portfolio of luxury homes, new developments and high-end residences in Seattle. The Agency Given your focus on competitive intelligence and market positioning, The Agency’s emphasis on luxury branding may align well with the type of listings you’re interested in. Why it matters for you: If you’re looking not just to sell but also to understand how top brokerages position themselves (for competitive benchmarking or to inform your own value proposition for sellers), The Agency offers an interesting model: strong luxury branding + cross-market (global) capabilities. Seller-tips: Ask how they market “luxury” differently than standard listings: curated buyer lists, concierge-level service, personalized experiences. Verify their network: both locally (Seattle/Eastside) and internationally (to attract cross-border buyers). Clarify fee structure, premium marketing costs, and how they handle luxury property staging, security, privacy concerns. 3. Hines Group Real Estate 4.9 • Real estate agent • Open 6 Why they stand out: They specifically advertise luxury-home sales in Seattle and provide a “Seller’s Guide” tailored to luxury properties. Hines Group Homes Being more focused (rather than a large global brand) could mean more personalized service and local agility, which can benefit sellers in a shifting market (such as Seattle’s current environment). Why it matters for you: Given current headwinds (e.g., more seller concessions in Seattle’s market) you may prefer a brokerage that is nimble, knows the local luxury segment intimately, and is attuned to seller-side strategies (pricing, positioning, buyer incentives). Seller-tips: Ask about their recent luxury‐home sales in your target niche (waterfront, high-rise, Eastside estates) and specifically how they handled pricing & incentives given market softness. Understand their value-add: e.g., professional staging, marketing to high‐net‐worth networks, bespoke events, virtual experiences for out-of-state buyers. Confirm how they support the seller beyond listing: e.g., concierge move-out support, marketing timeline, dedicated luxury specialist team. 5.0 The Agency Seattle 4.9 Hines Group Real Estate/The Agency Seattle - Sandra Hines Use two fingers to move the map Hold Ctrl to zoom © Mapbox Terms© OpenStreetMap How to choose and evaluate for your needs Given your focus (selling luxury homes, optimizing positioning, maximizing value) here are key criteria you should include in your evaluation: Recent luxury‐sale track record: Specifically look for properties $5-10 M+ (or your target range) and compare days on market, list-to-sale price ratio. High-net-worth buyer networks: Does the brokerage bring access to ultra-wealthy buyers (international, tech founders, global mobility)? Marketing sophistication: Drone/video, high-end staging, dedicated luxury media, global syndication. Seller-side strategy in current market: With shifting conditions in Seattle (e.g., rising inventory, more seller concessions) you want a brokerage that actively adapts rather than one relying solely on a “sellers’ market” thesis. Listing positioning & brand voice: For a luxury home you want the listing narrative & visuals aligned with high-end branding (architecture, design, lifestyle). Fee/commission structure and incentive alignment: Premium service comes at premium cost — ensure the value justifies the fee. Transparency and analytics: You’ll want regular reporting (views, buyer inquiries, open-house attendance, global impressions) to feed back into your marketing analytics/distribution strategy.