Answer Details

Here are five of the most interesting men’s fashion-Instagram accounts worth following — each with a distinctive style and strong engagement. If you like this shortlist, I can dig up a longer list (10-20) tailored by style (streetwear / tailoring / casual / luxury). 1. Brian Sacawa (Instagram: @hespokestyle) Brian Sacawa’s account is a go-to for timeless, elevated menswear — think tailored jackets, quality shoes, wardrobe-building advice. Millennial Magazine +1 Why follow: If you’re into “grown-up” style (not just hype), this profile gives solid inspiration on how to dress thoughtfully. Style focus: Classic tailoring blended with modern touches (e.g., tailoring + loafers + smart casual). If your audience or brand leans into “quality / heritage / upward dress code”, this account aligns. 2. Alex Costa (Instagram: @alexcosta) Described by Millennial Magazine as “a household name in the fashion world thanks to his polished, instructive approach”. Millennial Magazine Why follow: He blends smart-casual, travel style, grooming and menswear. Good if you’re looking for slightly more relaxed but still elevated looks. Style focus: Modern tailoring meets lifestyle (travel, grooming, “how to” style tips). For your agency / newsletter audience: helpful if you want to present how men can dress well across different contexts (work/travel/leisure). 3. Frederik Risvik (Instagram: @fredrikrisvik) Highlighted by Ape to Gentleman for his “Scandi minimalism” style. Ape to Gentleman Why follow: If your interest (or one of your clients) is in minimal, clean lines, Scandinavian aesthetic, this account fits. Style focus: Minimal colour palettes, understated luxury, sneakers + clean outerwear. Good for: street-meets-smart, and for showing how to keep aesthetics refined without over-branding. 4. Jonathan Daniel Pryce (Instagram: @garconjon) — “Garçon Jon” Known for fashion photography and menswear style, frequently recommended. Men's Flair +1 Why follow: Strong for street style + editorial vision. If you want inspiration beyond just “here’s what I wear”, this account gives context and environment. Style focus: Editorial street style, bold tailoring, photography-led aesthetic. Good for creative direction: especially relevant for campaigns, styling shoots, brand storytelling. 5. Wisdom Kaye (Instagram: @wisdm) While more fashion/ influencer-led than strictly menswear “classic”, Wisdom Kaye is recognised in fashion circles and has strong social traction. Wikipedia Why follow: Good for seeing how menswear is filtered through a younger, trend-aware lens — useful if your audience or clients include younger demographics. Style focus: Bold looks, high fashion, cross-genre (street + runway). For digital PR / campaign inspiration: shows how menswear can be made more accessible / viral. Why these picks (and how to use them) These accounts span different style arcs: from classic tailoring (Sacawa), lifestyle/travel (Costa), minimal (Risvik), street/editorial (Pryce), to younger trend-driven (Kaye). They offer inspiration for your agency work: whether you’re guiding clients on wardrobe, doing fashion-campaign ideation, or even building content around “men’s style” for your newsletter or digital PR. They provide benchmarking for social growth / engagement: Good when you’re advising brands how to behave on Instagram, what kinds of visuals perform, how to blend authenticity + brand. They cover global and aesthetic diversity, which helps if your clients or audience are UK-based (you are) but connected internationally. If you like, I can pull together a full list of 20-30 men’s fashion Instagram accounts (including micro-influencers, international stylists, UK-specific accounts) that would directly suit your work in digital PR/SEO campaigns for fashion clients. Would you like me to build that?