Answer Details

Here are five of the most popular and influential men’s fashion Instagram accounts (to start with)—these can serve as strong benchmarks and inspiration for your clients and their own content strategies. If you’d like the next 20–30 accounts (including micro-influencers, niche sub-styles, and international builders of influence), I can pull a broader list. --- ## 1. Alex Costa (@alexcosta)       Alex Costa is one of the top male-fashion influencers known for mixing everyday style, grooming advice, and lifestyle content. According to one list he’s “definitely one of the top men’s social accounts to follow” for 2023. ([xSuit][1]) **Why he stands out**: * Over 1.8 million followers on IG (as of the list date) and high engagement. ([xSuit][1]) * Broad mix of content (style, hair, grooming, lifestyle) → good example for a multi-touch content strategy. * Clear brand positioning (“men’s fashion + grooming”) which helps him work with different sponsors. **Takeaway for your clients (builders/new-home industry)**: Use his approach as a model for “one person, many touch points” — not just “what I’m wearing today” but also “how I prepare for a big event,” “what grooming ritual I use,” etc. That thickness of content can help build meaningful follow-through rather than just a pretty photo. --- ## 2. Adam Gallagher (@iamgalla)       Adam Gallagher (I Am Galla) is a prominent influencer in men’s style, particularly around travel-inflected menswear and a clean, global aesthetic. ([blog.juliusworks.com][2]) **Why he stands out**: * Strong following (e.g., cited ~2.1 M followers in one list) and global reach. ([blog.juliusworks.com][2]) * High-quality photography and consistent visual aesthetic → makes his feed feel like a curated magazine. * Blends formal + casual in a way that feels accessible but aspirational. **Takeaway for your clients**: For a builder or home-marketing brand, consider “lookbook” style content tied to a location (like a show-home or model suite) and lifestyle cues (travel, weekend outings) rather than just listing features. Adam’s feed is a reminder that style content can still speak to the “how you live” not just “what you wear.” --- ## 3. Magno Scavo (@magno_scavo)       Magno Scavo appears in multiple influencer-round-ups for men’s fashion. ([FeedSpot for Influencers][3]) **Why he stands out**: * Recognised for his clear men’s style lens (family lifestyle + fashion) → somewhat different from “solo influencer” vibe. * Strong “real life plus style” angle. **Takeaway**: If your client audience includes older men or family-oriented buyers (which in home-building often is the case), Magno’s feed gives a nice example of how to integrate “dad-style” + “how I dress for the weekend remodel walkthrough” + “time with family” into fashion-oriented content. --- ## 4. Rowan Row (@rowanrow)       Rowan Row is UK-based but has a strong international audience in men’s fashion. ([FeedSpot for Influencers][3]) **Why he stands out**: * Focus on more formal menswear (suits, tailored pieces) which often gets less coverage in “streetwear circles” but is still important for many of your clients (home-builders often deal with “executive” clients and need to look polished). * High production value in his visuals → supports the idea that the medium matters (lighting, setting, travel backdrop). **Takeaway**: For the home-builder market: consider “executive style” content around site visits, client dinners, model home openings. The visual tone Rowan sets can help frame “you're working in this environment – you’re not just building houses, you’re engaging with high-end lifestyle.” --- ## 5. Wisdom Kaye (@wisdm)       Wisdom Kaye is a younger fashion influencer/model, known for strong style content and broad reach (both Instagram and TikTok). ([Wikipedia][4]) **Why he stands out**: * He has a large following and is seen as “TikTok’s best-dressed guy” (which adds crossover value). ([Wikipedia][4]) * His style is a bit more trend-forward than the classic, tailored men’s fashion icons → useful to tap into when the audience skews younger or more trend-conscious. * Good example of how Instagram “style” accounts are no longer just about static photography—they involve movement, story-telling, and multiple platforms. **Takeaway**: If one of your builders is targeting younger buyers (first-time home buyers under 35, etc.), Wisdom’s approach of bold, trend-inspired styling plus clarity in visual brand can be a good model to emulate. Maybe “how we style a modern loft” or “what a young couple will wear in their smart-home kitchen.” --- ### Why this matters for you (with your home-builder/marketing lens) You’re in the business of strategy and helping clients stand out in new-home marketing. Fashion influencers show us how to: * Build a consistent “look and feel” (visual brand) over time, not just a one-off photo. * Tailor content to a *lifestyle context* (the home, the outfit, the moment) rather than just the product (the house, the feature). * Use strategic “touchpoints” (e.g., grooming + style + lifestyle) which translate in your world to: home aesthetics + buyer lifestyle + brand story. * Segment by audience: what looks good for first-time buyers (trend-forward) is different from what works for move-up buyers (executive/formal) or empty-nesters (family/legacy). * Recognize that Instagram is part of the ecosystem (photography, reels, movement) so “static brochure” content won’t cut it. --- If you like, I can **compile a ranked list of 30–50 men’s-fashion Instagram accounts** (with follower counts, niche styles, international reach) and even map them by “style segment” (classic, streetwear, minimalist, grooming-focus, regional). Then we can derive “what your builder clients should do on Instagram” based on those segments. Do you want me to pull that? [1]: https://xsuit.com/blogs/news/2020s-most-stylish-mens-accounts-on-instagram?utm_source=chatgpt.com "2023's Most Stylish Men's Fashion Accounts on Instagram" [2]: https://blog.juliusworks.com/hyper/the-top-10-male-fashion-influencers-on-instagram-now?utm_source=chatgpt.com "The Top 10 Male Fashion Influencers on Instagram Now" [3]: https://influencers.feedspot.com/mens_fashion_instagram_influencers/?utm_source=chatgpt.com "Top 100 Male Fashion Influencers in 2025" [4]: https://en.wikipedia.org/wiki/Wisdom_Kaye?utm_source=chatgpt.com "Wisdom Kaye"