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If you’re looking for solid fitness and nutrition social-media accounts to follow, here are some highly recommended ones—split into **Fitness Motivation/Training** and **Nutrition/Evidence-Based Eating**. You can choose based on your goals, aesthetics, or the credibility you prefer. --- ## Fitness / Training Accounts ### 1. Kayla Itsines (@kayla_itsines)       * Australian trainer, very popular in women’s fitness. ([Lefty][1]) * Her feed combines workouts + community before/afters + approachable tone. * Good if you’re looking for structured programmes, motivation, and broad appeal. * Tip: Browse her reels/stories for shorter workouts if you don’t have time for full sessions. ### 2. Joe Wicks (aka “The Body Coach”) (@thebodycoach)       * UK‐based coach, blends fitness + nutrition. ([Wikipedia][2]) * Great if you like HIIT, home workouts, and want someone who is also about the food side. * Tip: If you have limited gym access (traveling, home workouts), his content is very usable. ### 3. David Laid (@davidlaid)       * Estonian-American fitness influencer, strength training / body transformation focus. ([Wikipedia][3]) * Good if you’re into lifting, aesthetics, progression. * Tip: Use as inspiration, but always adapt to your level and be careful of “extreme” transformation vs sustainable. ### 4. Joan MacDonald (@trainwithjoan)       * Started serious fitness later in life and shares realistic strength/training for older adults. ([Verywell Fit][4]) * Great role model for longevity, functional strength, “fit for life” mindset. * Tip: Even if you’re younger, adapting her functional strength focus (mobility + form) is valuable. --- ## Nutrition / Evidence-Based Accounts ### 1. Kelly LeVeque (@bewellbykelly)       * Clinical nutritionist, focuses on protein, blood sugar balance, real‐life meal ideas. ([FeedSpot for Influencers][5]) * If you’re running campaigns or working with B2B (nutrition for clients/employees), her style is credible and professional. * Tip: Use her posts for inspiration on meal structuring rather than strict “diet rules”. ### 2. Emily English (@emthenutritionist)       * UK‐based nutrition influencer, focuses on hearty, realistic recipes and nutrition tips. ([Click Analytic][6]) * Good if you want food inspiration with an aesthetic + practical balance. * Tip: Save her “real food” posts for your own meal planning or client‐facing visuals. ### 3. Abbey Sharp (aka @abbeyskitchen)       * Dietitian who talks about intuitive eating, breaking diet culture, food freedom. ([Nutrium][7]) * Especially useful if your audience (or your company clients) are fatigued by “diet” messaging and you want a more inclusive approach. * Tip: Use her content to balance messaging of performance + wellness, not just “lose weight”. --- ## How to Choose & Use These for Your Needs Since you work with B2B marketing (especially complex industrial/technical clients) your social media feeds can serve two purposes: inspiration *and* content ideas. Here’s how to approach it: * **Match to audience & goal**: If you’re targeting executives/stakeholders (e.g., internal wellness programmes), pick influencers whose tone is professional and credible (e.g., Kelly LeVeque, Abbey Sharp). * **Diverse content formats**: Note the different styles — workout videos (Kayla, David), meal flat-lays + recipes (Emily, Kelly), mindset/long-term health (Joan, Abbey). Use this variety when planning your content calendar: e.g., “strength training highlight” post + “nutrition myth-buster” post. * **Avoid extremes**: Influencers often show “best case” scenarios. In your content, add context (e.g., “even seasoned trainers adapt for 40+ years”, “meal ideas under budget/time constraints”). * **Make it actionable**: Collect three to five posts that really hit the tone you like and ask: “Could we adapt this into a 1-page LinkedIn post for a director audience?”, “Could this be a 30-second reel for a manufacturing segment?” * **Balance inspiration with evidence**: While inspirational content draws attention, for your B2B audience you’ll want some substance. The nutrition accounts above often tie back to real research or professional creds, which you can mirror (e.g., “Lead with insight: 60% of manufacturing buyers report no wellness programme…” then tie to a tactic). --- If you like, I can pull together **10–15 more accounts**, including some niche ones (e.g., industrial wellness, workplace nutrition, mindset/mental fitness) **and** include a downloadable list with handles, follower counts, and what each is best for. Would that be helpful for you? [1]: https://lefty.io/blog/top-fitness-influencers?utm_source=chatgpt.com "Instagram's Top Fitness Influencers" [2]: https://en.wikipedia.org/wiki/Joe_Wicks_%28coach%29?utm_source=chatgpt.com "Joe Wicks (coach)" [3]: https://en.wikipedia.org/wiki/David_Laid?utm_source=chatgpt.com "David Laid" [4]: https://www.verywellfit.com/instagram-accounts-strength-training-inspiration-6831633?utm_source=chatgpt.com "9 Instagram Accounts to Follow For Strength Training ..." [5]: https://influencers.feedspot.com/nutrition_instagram_influencers/?utm_source=chatgpt.com "Top 90 Nutrition Influencers on Instagram in 2025" [6]: https://www.clickanalytic.com/11-uk-based-nutrition-influencers-to-follow-on-instagram-in-2023/?utm_source=chatgpt.com "11 Top Nutrition Influencers on Instagram to follow in 2023" [7]: https://nutrium.com/blog/20-dietitians-you-should-follow-on-instagram/?utm_source=chatgpt.com "The 20 best dietitians to follow on Instagram"