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If you’re curating your feed to include wise-heads (not just abs & avocado) in fitness and nutrition, here are six highly credible accounts—balanced mix of movement + food + science. Pick a few that align with your tone and goals; you can always prune later. Nutrition-focused 1. Dr. Megan Rossi (Instagram: @theguthealthdoctor) 6 Why follow: Research-based dietitian specialising in gut health, breaking down evidence in accessible way. Ideal Nutrition +2 Good Food +2 Strategic value for you: Useful for messaging/workshops geared toward “healthier teams”, internal nutrition culture, or for agencies working in wellness sectors. Tip: Save her posts on “microbiome” & “food diversity” — you might reuse the logic when you pitch research on nutritional messages for food company clients. 2. Emily English (Instagram: @emthenutritionist) 6 Why follow: UK-based nutritionist + author, known for “food you actually want to eat” rather than bland salad content. Instagram +1 Value: If you advise clients in food/fmcg or marketing healthy-eating campaigns, you’ll pick up content style and tone that resonates. Tip: Note how she pairs “real food” + storytelling + simple visuals — a good model for client research deliverables that need to feel appealing. 3. Joe Wicks (Instagram: @thebodycoach) 6 Why follow: Fitness coach & media personality whose brand spans food + workouts; he reaches mass audiences and keeps things fun and practical. Good Food +1 Value: For you, good reference to see how uncomplicated nutrition + movement messaging plays at scale — important if your clients are SMEs with limited internal capacity. Tip: Observe how he uses short workout demos and meal snippets — consider how research findings could be repurposed into bite-sized social content for clients. Fitness / Movement-focused 4. Maddie Lymburner (Instagram: @madfit) 6 Why follow: Fitness vlogger whose “home-friendly” workouts and multi-format content (videos, short reels) show how movement content can be versatile. Wikipedia Value: When working with clients on internal “employee wellbeing” or “active culture” research, you could reference examples of how fitness channels speak to time-poor audiences. Tip: Notice how she uses short videos with minimal equipment— useful insight when advising clients with small budgets/resources. 5. David Laid 6 Why follow: Influencer who shows transformation, strength training, discipline — interesting counterpoint to “wellness” softer styles. Wikipedia Value: For you, useful to analyze how strength/fitness audiences engage— important if your research touches on athletic or performance segments. Tip: Use his audience-comments as a quick qualitative insight: what language do followers use when they react? That can feed into messaging frameworks. 6. Pamela Reif 6 Why follow: German influencer with healthy food + fitness + lifestyle merges—gives a holistic view of how movement + eating + brand blend. Wikipedia Value: Great for spotting trends: how “fitness lifestyle” content crosses into fashion/food/lifestyle — helpful if you’re building research narratives that bridge categories. Tip: Track her feed for “aspirational vs practical” content— this will help when advising SMEs on what tone works (luxury vs accessible). Strategic Follow Tips Diversify the tone: You’ve got research-savvy (Rossi/English), broad-audience (Wicks/Reif), niche strength (Laid/Lymburner). Good mix. Don’t just consume—observe: Watch how these creators use visuals, captions, calls-to-action, stories. Use those learnings in your deliverable templates. Save and repurpose: Create a “social inspiration board” for you or your subcontractors (especially for your “bolt-on research support” arm) — tag posts you like for future use. Apply to client contexts: When you work with SMEs or marketing leads who think “research is too complex”, show them social-content examples with simple nutrition & fitness messaging — it drops the intimidation. Beware of influencer noise: As some Reddit users note, many fitness/ nutrition accounts eventually skew toward selling something. Reddit Use influencers as inspiration, not gospel. Cross-check claims with your own research.