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Here are some of the best fitness + nutrition-focused social-media accounts to follow (with a few notes on what each brings). Pick a handful that match your goals and skip the noise. ✅ Recommended Accounts 1. Kayla Itsines 6 Instagram: @kayla_itsines — huge following; creator of the Sweat app. Smart Health Clubs +2 My WordPress +2 Focus: HIIT/bodyweight workouts, women’s fitness, accessible nutrition + movement. Why follow: Good blend of movement + meal-guidance, especially if you care about practical routines rather than just aesthetics. Tip: Pick up her “before & after” stories? They show what’s realistic vs what’s hype. 2. Adriene Mishler 6 Founder of “Yoga With Adriene” (on YouTube + Instagram) covering yoga, mindfulness, inclusive movement. Smart Health Clubs Why follow: If your focus includes recovery, mobility, mindset + fitness—not just “burn calories”. Tip: Use her content as a counter-balance to high intensity days—important in avoiding burnout. 3. Whitney Simmons 6 Instagram: @whitneyysimmons — strength training + wellness content. Collabstr +1 Why follow: Good role model for scaling strength, programming workouts + showing what sustainable fitness looks like. Tip: Check how she interlaces nutrition with movement rather than treating them separately. 4. Pamela Reif 6 German-born influencer: covers fitness, nutrition, lifestyle. Wikipedia Why follow: Great for younger audience, motivational aesthetic, combines style + substance (recipes + workouts). Tip: Use her account for inspiration (especially visual) but critically assess claims—style doesn’t always equal depth. 5. Liam Layton (AKA “The Plant Slant”) 5 Nutrition-focused influencer: debunks fad diets, promotes balanced eating. Wikipedia Why follow: In a space full of hype and “quick fixes”, someone who leans into evidence + moderation is valuable. Tip: As a marketing strategist, you’ll appreciate how he frames content around myth-busting and fact-based narrative. 🧠 How This Applies to You & Your Team Use these accounts as content scan tools: what kind of posts get engagement? What formats (Reels, Stories, carousel) work? For your agency: consider how your clients (construction/manufacturing firms) might benefit from fitness/nutrition content tied to occupational health (worker wellness), lifestyle segmentation, or retention marketing. Avoid just chasing big follower counts. Focus instead on: Credibility of content (especially for nutrition). Relatability to your target audience. Content formats you can repurpose (e.g., short daily tips). Encourage your team (and clients) to pick 1–2 accounts from above and reflect: “What idea could we borrow for our weekly content theme?” If you like, I can dig up a broader list (20-30) of fitness + nutrition influencers sorted by niche (e.g., strength, holistic wellness, diet science) and include platform, typical content type, and audience demographic. Do you want that?