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Great question. It depends a lot on what kind of “fitness and nutrition” content you mean (evidence-based advice, workout inspo, bodybuilding, healthy eating, mental health + wellness). But here are some of the top, trusted, varied accounts across those areas — plus why they’re good.
💪 Top Fitness & Nutrition Accounts to Follow
Here are some of the best social media accounts (Instagram / TikTok / YouTube) that mix fitness, coaching and nutrition in a credible and useful way.
Evidence-Based / Science-Backed
Dr Layne Norton (@biolayne)
PhD in Nutritional Sciences + powerlifter. Very good at debunking diet myths, explaining science simply.
Heepsy
+2
Mind Pump Media
+2
Jessie Inchauspé / “Glucose Goddess” (@glucosegoddess)
Biochemist, explains how blood sugar and glucose levels affect health.
Wikipedia
Dr Megan Rossi (@theguthealthdoctor)
Registered dietitian and gut-health expert. Her content is research-based and practical.
Ideal Nutrition
Alan Aragon (@thealanaragon)
Long-time nutrition researcher; great for clear, no-nonsense nutrition advice.
FeedSpot for Influencers
Practical / Workout-Focused Coaches
Caroline Girvan
Personal trainer and YouTuber based in Northern Ireland. Excellent for strength training and endurance workouts.
Wikipedia
Jordan Syatt (@syattfitness)
Strength coach + nutrition. Very down-to-earth, lots of “real talk” on dieting and training.
Syatt Fitness
Bret Contreras / “The Glute Guy”
PhD in Sports Science. Focus on glute training, but also generally good for strength / hypertrophy advice.
UMA Technology
UK / More Local Influencers
Joe Wicks (“The Body Coach”)
One of the most well-known UK fitness influencers. He posts HIIT workouts, healthy recipes, and accessible fitness content.
Wikipedia
+1
James Smith (fitness influencer)
Very honest, no-nonsense personal trainer and author. Good advice on behavior change, fitness, and nutrition.
Wikipedia
Dr Megan Rossi (again)
As above, but particularly relevant in the UK / Europe space.
Social Hipper
Wellness & Lifestyle Nutrition
Emily English (@emthenutritionist)
UK-based nutritionist and content creator. Her recipes are both healthy and realistic — not just “rabbit food.”
The Times
Pamela Reif
More lifestyle + fitness. She posts workouts, recipes, and general wellness content.
Wikipedia
👀 Things to Think About When Following Fitness Influencers
Check credentials: Just because someone has great content doesn’t mean they’re qualified — look for coaches / dietitians / PhDs if you want evidence-based advice.
Align with your goals: If you’re trying to build strength, follow strength coaches. If you care about mental health + wellness, pick more holistic accounts.
Be critical: Use social media for inspiration, not a substitute for personalised advice. Always take “10-day shred” or extreme diet stuff with a pinch of salt.
If you like, I can pick 10 high-quality fitness & nutrition accounts right now (2025) that are trending and well respected. Do you want me to do that?
Brands Mentioned
1
Dr. Layne Norton
2
Jessie Inchauspe
3
Dr. Megan Rossi
4
Alan Aragon
5
Caroline Girvan
6
Jordan Syatt
7
Bret Contreras
8
Joe Wicks
9
James Smith
10
Emily English
11
Pamela Reif